Monday, October 22, 2007

Project Making I

'The end of one life maybe a start for another life'
This is the opening question we came over in our first discussion
Can our life be continued after death???
Yeah! Sure.
Organ Donation-keeps our life going on

Organ Donation is a non-profit campaign assigned by our group (Ardi, Faye, Jin and me) made for Australians Donates (http://www.organdonation.org.au/).
We figure out organ donation is a popluar and controversial issue in Australia. Most people hold resistance for donation under encouragement of the government. Y-generation pretends to be less concerned about social issue because of easy life.
Therefore the campaign aims to change people's rejected or careless attitudes towards organ donation, especially targeting Y-generation aged 18 to 28.
An essential element within our project is a TV commercial -wut we are supposed to do in Toulas' class.

The very first thing we need go thru is knowing our target audience in detail.
We open our questionnaire this week as a basic step of understanding the organ donation's situation in Sydney, Australia.
Specifically, this questionnaire is set up to see who care least and most about organ donation in society among 4 age groups:18 to 28; 29 to 45; 46 to 60; 61 or above by asking 5 questions about organ donation.

Our group spent two days in conducting the first questionnaire aimed at the four different aged groups. Jin and I were allocated to do survey on 46 to 60 and 61 or above 2 groups. We started at market city then transferred to George street.
During the survey procedure, we were really impressed by several respondents' unique answers. Luckily, information about where to register as a organ donor was also gained from them.

Among them, there was a lady from Perth who had already registered as an organ donor. According to her, most of Australians know about organ donation and are willing to register as donors. However, few of them finally agree to donate their organs when needed. Why? She said maybe they were scared or worried about losing a part of body, and they wanted to have a complete body after died. Whatever, she highly suggested organ donation as it was a social benefit for others as well as the whole country. Everybody should do it!

In addition, we met a 83 years old lady at Town Hall whose whole family had signed the organ donation paper from grandma to grand daughter. We felt surprised but more touched by her saying that organ donation was significantly important to every society. It was more than helping yourselves, it saved lives.

On the contrary, a young lady who as well took our memory not because of her agreement but for her carelessness about organ donation. She directly answered ‘no’ when we were doing survey about her mother whether she would like to donate organs if she could. It was shocked us that she didn’t even think about there were thousands of patients waiting organs to survive. What a pity.



1 comment:

Stephanie said...

hi, mate, I really like your topic and looking forward to see your big final project. Good luck to your group, hope on the presentation day your guys will present very good. by the way, good target market!!